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Developing Smart IP Strategies for your business
• Understand what IP really means to your business
• How to identify the potential in your ideas and products – what to protect and what not to protect
• Considering the cost vs. benefit of IP protection
• How to choose an IP attorney
• Strategic options – manufacture and licensing
• IP as an essential branding and marketing tool
• Using IP to launch into global market
By the end of this workshop you will have a clear idea about the advantages of having a clear and functional IP strategy. You will have begun to put some thinking into the key issues that your business should consider in developing its’ IP strategy.
About the presenter:
James is the principal of Seltec Advisory. He has over 15 years of management and commercial experience from within both New Zealand and Australian companies. He has developed new businesses and commercialised new products and technologies within 28 countries and has successfully raised over $9million of public and private capital for a range of companies and ventures. As a director of five different technology start-up businesses he has a vast experience and knowledge of intellectual property strategy for successful commercialisation of new products. Before founding Seltec Advisory, he was General Manager Investments at Crop and Food Research ltd.
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